// resources — Blog
The marketplace retention blog
Practical guides for Amazon and marketplace brands — capturing customers compliantly, lifting reviews, growing lifetime value, and turning one order into many.
Jun 4, 2026
Customer Retention for Food & Snack Brands on Amazon
Snack and pantry brands have replenishment on their side — but only if they can reach the customer again. Here's the playbook.
Read articleJun 2, 2026
Ecommerce Customer Retention Benchmarks for 2026 (by Category)
What a good retention rate actually looks like in 2026 — and how the numbers shift by product category.
Read articleJun 1, 2026
Customer Retention for Apparel & Accessories Brands
Apparel doesn't replenish like coffee — so retention means building a wardrobe relationship. Here's how.
Read articleMay 30, 2026
How to Collect Amazon Customer Emails Without Breaking Amazon's TOS
A compliant playbook for building a first-party email list from your Amazon buyers.
Read articleMay 28, 2026
The 60-Day Window: Why the Second Purchase Decides Lifetime Value
Customers who buy again within 60 days are 3x more likely to stick around. Here's how to win that second order.
Read articleMay 28, 2026
Who Owns Your Amazon Customers? (And How to Take Them Back)
On Amazon, the platform owns the customer relationship. Here's how to build one of your own.
Read articleMay 26, 2026
Customer Retention for Consumer Electronics Brands
Electronics have long purchase cycles — so retention runs on registration, support, accessories, and the next upgrade.
Read articleMay 26, 2026
How to Build an Email List as an Amazon Seller
Amazon won't hand you customer emails. Here's how to build your own list, the right way.
Read articleMay 22, 2026
Repeat Purchase Rate: How to Calculate and Improve It
The single metric that best predicts a healthy brand — what it is, how to calculate it, and how to move it.
Read articleMay 22, 2026
Are QR Codes on Amazon Packaging Against the Terms of Service?
QR codes are allowed on Amazon packaging — if you follow a few important rules.
Read articleMay 20, 2026
The Replenishment Reminder: Timing Reorders by Product Category
The reorder nudge is only as good as its timing. Here's how to fire it at the moment a customer is about to run out.
Read articleMay 18, 2026
Customer Retention for Coffee & Beverage Brands on Amazon
Coffee is the perfect replenishment product. Here's how to own the reorder instead of losing it to the marketplace.
Read articleMay 18, 2026
Amazon Product Insert Card Rules: What's Allowed in 2026
A clear guide to compliant Amazon product inserts — and why on-product stickers convert better.
Read articleMay 14, 2026
Customer Retention for Pet Brands on Marketplaces
Pet owners are among the most loyal customers in ecommerce — if you can stay in touch. Here's how.
Read articleMay 14, 2026
Why Your Amazon Review Rate Is Below 1% (and How to Fix It)
Most sellers see under 1% of buyers leave a review. Here's why — and how to lift it.
Read articleMay 12, 2026
How to Reduce Subscribe & Save and Subscription Churn
Acquiring a subscriber is only half the battle. Here's how to keep them past the high-risk early cycles.
Read articleMay 10, 2026
Amazon-Compliant Post-Purchase Marketing: A Seller's Guide
How to market to your Amazon customers after the sale without violating Amazon's policies.
Read articleMay 9, 2026
SMS Marketing Compliance for Ecommerce in 2026 (TCPA & A2P 10DLC)
SMS is the highest-engagement retention channel — and the riskiest if you get consent wrong. The 2026 rules, explained.
Read articleMay 7, 2026
Marketing Efficiency Ratio (MER): Why Retention Improves It
MER is the blended metric that shows whether your whole marketing engine is profitable — and retention is its hidden lever.
Read articleMay 6, 2026
How to Increase Your Amazon Review Rate
Practical, compliant tactics to get more Amazon reviews per unit sold.
Read articleMay 5, 2026
Email Deliverability for Ecommerce: How to Stay in the Inbox in 2026
The best retention email is worthless if it lands in spam. Here's how to protect inbox placement in 2026.
Read articleMay 2, 2026
How to Increase Customer Lifetime Value on Amazon
Why marketplace LTV lags DTC — and the levers that close the gap.
Read articleApr 30, 2026
How Retention Shortens Your CAC Payback Period
The faster you earn back acquisition cost, the faster you can reinvest and grow. Retention is the lever that shrinks the wait.
Read articleApr 29, 2026
Zero-Party Data: The Compliant Way to Build Your Customer List
As tracking erodes and consent rules tighten, the data customers hand you on purpose is the most valuable asset you can own.
Read articleApr 28, 2026
Amazon Customer Retention: Turning One-Time Buyers into Repeat Customers
A practical retention playbook for marketplace brands.
Read articleApr 24, 2026
Customer Segmentation for Marketplace Brands (RFM Made Simple)
Not all customers are equal. RFM segmentation tells you who to reward, who to win back, and who to ignore.
Read articleApr 24, 2026
How to Increase Your Subscribe & Save Rate on Amazon
Subscribe & Save is the closest thing to recurring revenue on Amazon. Here's how to grow it.
Read articleApr 22, 2026
The DTC Retention Playbook, Translated for Marketplaces
DTC brands have run the same winning retention plays for a decade. Here's how each one translates to Amazon and beyond.
Read articleApr 20, 2026
The Post-Purchase Email Sequence Every Amazon Brand Needs
A compliant, high-converting email flow for marketplace customers — mapped step by step.
Read articleApr 18, 2026
How to Build a Post-Purchase Welcome Flow That Converts
The welcome flow is your highest-engagement moment. Here's the message-by-message blueprint that earns the second order.
Read articleApr 16, 2026
The Best Time to Ask for an Amazon Review
Timing is half the battle. Here's when to request a review for the best response.
Read articleApr 15, 2026
A 30-Day Plan to Own Your Amazon Customers
A practical, week-by-week plan to go from zero first-party data to a working capture-and-retain engine in one month.
Read articleApr 12, 2026
How Many Reviews Do You Need to Rank on Amazon?
Reviews influence ranking and conversion. Here's how to think about the number you need.
Read articleApr 10, 2026
TikTok Shop Retention: Turning a Viral Spike into Repeat Revenue
A viral TikTok Shop moment brings a flood of first-time buyers. Retention is what decides if it becomes a business.
Read articleApr 8, 2026
QR Code Marketing for Ecommerce Brands: The 2026 Guide
How modern ecommerce brands use QR codes to capture customers and drive retention.
Read articleApr 4, 2026
How to Design a QR Code Sticker That Actually Gets Scanned
Scan rate is everything. Here's how to design a QR sticker customers actually use.
Read articleMar 31, 2026
Where to Place QR Codes on Product Packaging
Placement makes or breaks scan rate. Here's where QR codes perform best.
Read articleMar 27, 2026
One QR Code or One Per SKU? Simplifying QR for Your 3PL
Should every SKU get its own code? Usually not. Here's the simpler, smarter approach.
Read articleMar 23, 2026
How to Cross-Sell Your Catalog to Amazon Customers
Your existing buyers are your best prospects. Here's how to cross-sell them without ads.
Read articleMar 19, 2026
How to Win Back Lapsed Amazon Customers
Reach customers who haven't reordered before they buy a competitor.
Read articleMar 15, 2026
Building a Branded Loyalty Program for Amazon Customers
Loyalty programs aren't just for DTC. Here's how to run one for your Amazon buyers.
Read articleMar 11, 2026
Gamified Loyalty: Why Prize Vaults Beat Points Programs
Points programs are forgettable. Here's why gamified prize vaults drive more repeat purchases.
Read articleMar 7, 2026
How to Measure ROI on Amazon Post-Purchase Marketing
Amazon limits direct attribution. Here's how to prove the ROI of retention anyway.
Read articleMar 3, 2026
Rising Amazon CPCs: Why Retention Is Cheaper Than Acquisition
Amazon ad costs keep climbing. Retention is the margin lever sellers are missing.
Read articleFeb 27, 2026
Selling on TikTok Shop: A Customer Retention Playbook
TikTok Shop is great for discovery, terrible for retention. Here's how to own those customers.
Read articleFeb 23, 2026
Capturing Customer Data on Walmart Marketplace
Walmart Marketplace hides your customers too. Here's how to build a first-party relationship.
Read articleFeb 19, 2026
Omni-Channel Retention for Marketplace Brands
Your customers shop everywhere. Your retention should follow them across channels.
Read articleFeb 15, 2026
What Is a Marketplace Retention CRM?
A new category of tool built for the brands that sell where they don't own the customer.
Read articleFeb 11, 2026
First-Party Data Strategy for Ecommerce Brands
As third-party data disappears, first-party data is your most durable growth asset.
Read articleFeb 7, 2026
Email + SMS for Amazon Sellers: A Dual-Channel Strategy
Once you can reach your Amazon customers, email and SMS become your cheapest growth lever.
Read articleFeb 3, 2026
How to Lower Your Customer Acquisition Cost with Retention
The fastest way to cut CAC isn't cheaper ads — it's keeping the customers you already have.
Read articleJan 30, 2026
Amazon Customer Lifetime Value: Benchmarks & How to Improve It
How marketplace LTV compares to DTC — and the levers that close the gap.
Read articleJan 26, 2026
How DTC Brands Should Approach Amazon Retention
If you're a DTC brand on Amazon, you're leaving your best retention playbook at the door.
Read articleJan 22, 2026
Post-Purchase Marketing for Supplement Brands on Amazon
Supplements are a repeat-purchase category. Here's how to capture that recurring revenue.
Read articleJan 18, 2026
Customer Retention for CPG Brands on Marketplaces
CPG brands live and die on repeat purchase. Here's how to retain marketplace buyers.
Read articleJan 14, 2026
Using QR Codes for Warranty Registration on Amazon
Warranty registration is a compliant, high-intent way to capture Amazon customers.
Read articleJan 12, 2026
How to Drive Repeat Purchases on Amazon
The second purchase is the hardest and most valuable. Here's how to engineer it.
Read articleJan 10, 2026
What's a Good Email Capture Rate on Amazon? Benchmarks & Tips
How much of your Amazon orders can you realistically turn into known customers?
Read articleJan 8, 2026
Amazon-Compliant Coupon Strategies for Post-Purchase
Coupons drive repeat purchases — if you use them within Amazon's rules. Here's how.
Read articleJan 6, 2026
How to Use Amazon Order Reports to Identify Your Customers
Amazon's own order reports can help you recognize returning customers. Here's how.
Read articleJan 4, 2026
Designing a Post-Purchase Experience That Builds Loyalty
The moments after purchase shape whether a buyer becomes a loyal customer.
Read articleJan 2, 2026
How to Launch a New Amazon Product to a Warm List
New product launches need early velocity. A list of past buyers is your secret weapon.
Read articleDec 18, 2025
Amazon Brand Registry: What It Unlocks for Retention
Brand Registry is table stakes for serious sellers. Here's how it supports a retention strategy.
Read articleDec 14, 2025
Is Collecting Emails "Customer Poaching"? Debunking the Myth
Many sellers fear that capturing customer data breaks Amazon's rules. Here's the truth.
Read articleDec 10, 2025
Amazon vs. DTC: Why the Same Customer Is Worth More on Your Site
The identical customer is often worth far more on DTC than on Amazon. Here's why — and how to fix it.
Read articleDec 6, 2025
How to Build a Brand Community from Amazon Customers
Loyal communities aren't just for DTC darlings. Here's how to build one from marketplace buyers.
Read articleDec 2, 2025
Using Influencer & Promo Codes to Drive Loyalty Engagement
Influencer and promo codes aren't just for acquisition — they supercharge loyalty engagement.
Read articleNov 28, 2025
Can Post-Purchase Engagement Reduce Amazon Returns?
Returns eat margin. A good post-purchase experience can prevent many of them.
Read articleNov 24, 2025
The Amazon Seller Marketing Strategy Guide for 2026
A modern marketing strategy for Amazon brands — where retention finally takes center stage.
Read articleNov 20, 2025
QR Code Scan Rate Benchmarks: What's a Good Scan Rate?
Scan rate is the foundation of post-purchase marketing. Here's what good looks like.
Read articleNov 16, 2025
How to Increase Average Order Value on Amazon
AOV is a core LTV lever. Here's how to grow it on a marketplace that limits your reach.
Read articleNov 12, 2025
Customer Retention for Beauty & Cosmetics Brands on Amazon
Beauty is a replenishment and discovery category — ideal for retention, if you can reach buyers.
Read articleNov 8, 2025
Amazon PPC vs. Retention: Where Your Next Dollar Should Go
More ad spend or more retention? Here's how to think about the trade-off.
Read articleNov 4, 2025
Turning Reviewers into Repeat Customers
A reviewer is a highly engaged customer. Don't let the relationship end at the review.
Read articleFeb 7, 2025
The Psychology of Rewards: Why Choosing the Right Incentives Drives Engagement
Understanding how high-value rewards impact engagement and brand loyalty.
Read articleFeb 7, 2025
The Psychology of Rewards: Why Challenges and Sweepstakes Are Taking Over Loyalty Programs
How challenges and sweepstakes redefine customer engagement and loyalty.
Read articleFeb 6, 2025
The Best Places to Use QR Codes for Maximum Engagement
Optimize QR code effectiveness through strategic placement across physical and digital touchpoints.
Read articleFeb 6, 2025
Maximizing Engagement with Gamified QR Codes
Discover how gamified QR codes revolutionize customer engagement and loyalty programs.
Read articleFeb 6, 2025
The Hidden Costs of QR Code Fraud and How to Avoid Them
Understanding and preventing QR code fraud in modern marketing
Read articleFeb 6, 2025
The Gamechanger for Loyalty Programs – Gamification
Why traditional loyalty programs are losing relevance and how gamification can transform engagement.
Read articleJan 22, 2025
Reinventing QR Code Marketing with Swapt
Exploring the effectiveness of current QR code campaigns
Read articleJan 25, 2024
Amazon Sample Distribution: Best Practices for 2024
Complete guide to distributing product samples that drive authentic customer engagement while maintaining Amazon compliance.
Read articleJan 15, 2024
The Complete Amazon Seller Marketing Guide for 2024
Everything Amazon FBA sellers need to know about marketing compliance, customer engagement, and customer acquisition strategies.
Read article