For DTC brands, email and SMS are bread-and-butter growth channels. For Amazon sellers, they've been off-limits — because you never had the customer's contact info. Once you capture it, email and SMS become your cheapest, highest-ROI growth lever. Here's how to use both well.
Why both channels
Email and SMS do different jobs:
- Email is great for storytelling, education, cross-sell, and longer content.
- SMS is immediate and high-open-rate — ideal for time-sensitive reminders, drops, and reorder nudges.
Used together, they cover the full post-purchase journey.
The dual-channel playbook
- Capture the customer with a covered QR sticker and reward (email + phone opt-in).
- Deliver value first — the reward, then a welcome and brand story.
- Drive the second purchase — reorder reminders and Subscribe & Save nudges, timed to run-out.
- Use SMS for urgency — limited drops, restocks, and last-chance offers.
- Stay compliant — neutral review requests, on-platform incentives.
Coordinate with your DTC stack
Many brands run Swapt for Amazon retention alongside Klaviyo for DTC. The key is coordination: stagger timing so the channels complement rather than collide — for example, prioritizing Amazon-centric messaging first, then DTC flows.
Respect consent and frequency
Honor opt-ins, make unsubscribing easy, and don't over-message. Trust is the foundation of a durable list.
How Swapt helps
Swapt captures your Amazon customers' email and phone and runs coordinated, compliant email and SMS retention flows — and plays nicely alongside your existing DTC tools like Klaviyo.
Own the relationship with every customer.
Swapt captures your marketplace customers and turns one-time orders into lifetime value — compliantly.