Product insert cards are a classic Amazon tactic — and a classic way to get your account in trouble if you break the rules. Here's what's actually allowed in 2026, and why many brands are moving from inserts to on-product QR stickers.
What Amazon allows on insert cards
Inserts are permitted, but the content is tightly restricted. You can:
- Thank the customer for their purchase
- Provide product tips, usage guides, and warranty information
- Share support contact details
- Ask for honest, neutral feedback
What Amazon prohibits
You cannot divert customer service or buyers off Amazon in ways that violate policy, or use Amazon's messaging system for marketing.
Why insert cards underperform
Even compliant inserts have a structural problem: they get thrown away. A loose card in the box typically sees a 1–2% scan or response rate. Most customers never engage, so even a perfectly compliant insert captures very few customers.
The on-product sticker alternative
A covered QR sticker placed directly on the product — rather than a loose card — solves the engagement problem while staying compliant:
- It stays with the product, so it's seen during use, not just at unboxing.
- It drives 20%+ scan rates, an order of magnitude better than inserts.
- It can carry a compliant reward (an Amazon discount, a prize, warranty).
You get more engagement and a cleaner compliance posture, because the reward keeps the customer shopping on Amazon.
A compliant post-purchase blueprint
- Covered QR sticker on the product
- A reason to scan (reward, prize, warranty)
- First-party opt-in on your branded page
- Automated, Amazon-friendly follow-up
How Swapt helps
Swapt replaces the throwaway insert card with covered, on-product QR stickers and compliant reward flows — capturing far more customers while keeping you inside Amazon's rules.
Own the relationship with every customer.
Swapt captures your marketplace customers and turns one-time orders into lifetime value — compliantly.