Product insert cards are a classic Amazon tactic — and a classic way to get your account in trouble if you break the rules. Here's what's actually allowed in 2026, and why many brands are moving from inserts to on-product QR stickers.
What Amazon allows on insert cards
Inserts are permitted, but the content is tightly restricted. You can:
- Thank the customer for their purchase
- Provide product tips, usage guides, and warranty information
- Share support contact details
- Ask for honest, neutral feedback
What Amazon prohibits
You cannot:
- Ask for a positive, 5-star, or "happy" review
- Offer an incentive (coupon, gift, entry) in exchange for a review
- Route customers down different paths based on how satisfied they are (review-gating)
- Divert customer service or buyers off Amazon in ways that violate policy
The core principle: a review request must be neutral, and rewards must be independent of reviews. "We'd love your honest feedback" is fine. "Leave us a 5-star review for a free gift" is not.
Why insert cards underperform
Even compliant inserts have a structural problem: they get thrown away. A loose card in the box typically sees a 1–2% scan or response rate. Most customers never engage, so even a perfectly compliant insert captures very few customers.
The on-product sticker alternative
A covered QR sticker placed directly on the product — rather than a loose card — solves the engagement problem while staying compliant:
- It stays with the product, so it's seen during use, not just at unboxing.
- It drives 20%+ scan rates, an order of magnitude better than inserts.
- It can carry a compliant reward (an Amazon discount, a prize, warranty) that's independent of any review.
You get more engagement and a cleaner compliance posture, because the reward keeps the customer shopping on Amazon and never gates a review.
A compliant post-purchase blueprint
- Covered QR sticker on the product
- A reason to scan (reward, prize, warranty)
- First-party opt-in on your branded page
- Neutral, optional review request
- Automated, Amazon-friendly follow-up
How Swapt helps
Swapt replaces the throwaway insert card with covered, on-product QR stickers and compliant reward flows — capturing far more customers while keeping you inside Amazon's rules.
Own the relationship with every customer.
Swapt captures your marketplace customers and turns one-time orders into lifetime value — compliantly.