Walmart Marketplace is a fast-growing channel — and like Amazon, it keeps your customers at arm's length. If you're selling on Walmart, the same blind spot applies: you don't know who's buying, and you can't market to them. Here's how to change that.
The Walmart customer-data problem
Walmart, like other marketplaces, owns the buyer relationship. You get orders, not customers. That means:
- No email to drive reorders
- No way to build loyalty
- No first-party data to fuel growth
The post-purchase capture solution
Capturing Walmart customers works just like it does on Amazon:
- Covered QR sticker on the product with a reason to scan.
- Branded landing page where the customer opts in for a reward.
- Compliant retention flows — email, SMS, loyalty — that drive repeat purchases.
Because the customer opts in directly with you, the data is yours regardless of which marketplace they bought from.
Multi-marketplace from one program
Many brands sell on Amazon and Walmart (and TikTok Shop). A single post-purchase program lets you capture customers across all of them and recognize buyers who shop more than one channel — giving you one unified view of your customers.
Keep it compliant
Follow each marketplace's policies: keep incentives on-platform where required, capture data on your own page, and keep review requests neutral.
How Swapt helps
Swapt captures customers across Walmart, Amazon, TikTok Shop, and DTC into one first-party database — so you own the relationship no matter where the sale happens.
Own the relationship with every customer.
Swapt captures your marketplace customers and turns one-time orders into lifetime value — compliantly.