We brought retention to DTC. Now we're bringing it to marketplaces.

For over a decade, the best direct-to-consumer brands have grown on the back of retention — email, SMS, loyalty, and lifecycle marketing that turns a first purchase into a lifetime of them. We know, because Swapt is backed by the founding team behind Klaviyo — the company that brought that playbook to tens of thousands of DTC brands.

The brands the playbook left behind

But there was always a glaring gap. The majority of commerce doesn't happen on a brand's own website — it happens on Amazon, Walmart, and TikTok Shop. And on those marketplaces, the retention playbook simply didn't exist. The platform owns the customer. You can't see who buys from you, you can't email them, and you can't build loyalty. Brands were stuck renting their own customers back through ever-rising ad costs.

Marketplace sellers had every disadvantage DTC brands had spent fifteen years solving — and none of the tools.

So we built Swapt

Swapt brings the DTC retention playbook to where customers actually buy. A branded QR sticker captures the customer at the product. We turn them into a first-party contact you own, match it with your marketplace order data to build a true customer profile, and automate the welcome flows, win-back campaigns, loyalty portals, and cross-sells that grow lifetime value — all designed around marketplace compliance.

We're taking marketplaces from a world of ads, one-time purchases, and algorithms — and turning them into a world where brands can build real relationships, cultivate audiences, and own their customer base.