How Outerknown increased their AOV by more than 150% using Swapt
Swapt powers activations for Kelly Slater’s brand Outerknown. Before implementing Swapt, the Outerknown team would historically struggle to offset sponsorship costs with sales and not capture customer data.
The Outerknown team used Swapt to power:
> A live giveaway to win a signed Kelly Slater surfboard
> 20% off purchases made at the booth
> Automatic personalized post-event communication
Success Metrics
500
email/sms subscribers in 48hrs
$442
AOV increase vs. $174 avg
52%
of purchasers made a second purchase
9
unsubscribes in 6 months
Pre-Swapt
Outerknown was unable to capture data and deliver offers at pop-up events
Missing insights:
> who made a purchase
> where they were from
> what incentive was behind the purchase
> what event(s) they were associated with
Post-Swapt
Increased revenue from $2500 → $30,000/day
based on a code that enabled 20% off any purchases made that day, as well as a raffle opportunity to win a signed Kelly Slater surfboard.
Stop losing your customers to the abyss. Understand and convert them in person.