In summary, Google Audience Segments can be a powerful tool for retailers looking to increase their LTV. By using audience segmentation to create personalized and targeted ad campaigns, retailers can improve customer engagement, loyalty, and ultimately increase their bottom line.
Boost Your Business' LTV with Google Audience Segments and Swapt's Location Data
As a retailer, collecting customer email and phone numbers can be a valuable resource for marketing campaigns. You can use these data sets in email and SMS marketing campaigns, as well as integrate them into Facebook and Google to increase conversions. But how do Google Audience Segments work, and how can they help increase your business’s Lifetime Value (LTV)?
Google Audience Segments are one of the most powerful tools on the internet for targeting users with relevant ads. With a user’s email and phone number, you can create target audiences in Google Search, Display, Discovery, Video (Youtube), and Shopping campaigns. By using audience segmentation, retailers can create personalized and relevant ad campaigns that resonate with their target audience, leading to increased engagement and loyalty, ultimately increasing LTV.
For example, retailers can use Google Audience Segments to target customers who have previously made purchases and create ads that offer complementary or related products, encouraging repeat purchases and increasing the average order value. Additionally, Google Audience Segments allow retailers to retarget customers who have shown interest in their products but haven’t yet made a purchase, nudging them towards making a purchase and increasing LTV.
To use your current phone numbers and emails to improve your data sets and more effectively target your client base, you can import your lists directly into Google Ads or work with an application to import them. This will help you leverage your first-party data to create more targeted ad campaigns and increase your LTV.
The location data collected through Swapt’s QR code technology can also be a valuable resource for location targeting. Location targeting lets you serve ads to users in a particular geographical region, ensuring that the select group of people around your storefront will get the ad. This approach also allows you to directly target customers searching locally for your storefront, increasing your brand visibility and ultimately driving more sales.
For example, if you’re a CPG brand that sells in specific storefronts, you can run campaigns with location targeting to ensure that the select group of people around your storefront will get the ad. This trims cost while majorly increasing return on investment. This approach also lets you directly target customers searching locally for that storefront, so your brand will come in mind when they visit.
