How Swapt Complies with
Amazon's Review Policies
At Swapt, compliance with Amazon's Terms of Service (ToS) is our top priority. Working directly with Amazon sellers, we understand the importance of protecting your account by strictly adhering to Amazon's guidelines and avoiding any risk of policy violations. Our strategies prioritize transparent, authentic engagement that respects customer independence and ensures no undue influence over reviews.
Understanding Amazon's Terms of Service on Reviews
Amazon's ToS prohibits any direct solicitation of positive reviews or incentives tied specifically to leaving a review. You can read the full ToS here . Amazon's goal with these guidelines is to ensure that reviews are unbiased, authentic, and reflective of each customer's experience.
Swapt fully aligns with these rules, emphasizing transparent and honest engagement with customers. Here are our commitments:
We NEVER require customers to review products on Amazon
We NEVER offer incentives contingent upon leaving a review on Amazon
We NEVER attempt to influence the contents of a customer's review
We NEVER attempt to persuade a customer to leave a positive review
We NEVER prevent negative reviews from being posted on Amazon
We NEVER ask customers to modify or update their reviews
We NEVER interfere with a customer's ability to leave an honest review
Swapt's Approach to Compliant Customer Engagement
Swapt leverages innovative tools like QR codes and loyalty rewards to build brand connections with customers post-purchase without ever directly requesting a review.
Our approach focuses on building genuine brand connections through interactive experiences. Here's how:
1. Building Connections Through Rewards (No Review Required)
At Swapt, we believe in rewarding loyalty and engagement, but we never tie rewards to leaving a review. Instead, we offer incentives for other actions, such as participating in surveys, providing feedback directly to the brand, or joining loyalty programs. This gives customers a reason to interact with the brand post-purchase without pressuring them to write a review.
2. Encouraging Engagement with QR Codes and Interactive Experiences
Our unique QR codes are placed on product packaging, allowing customers to connect with the brand directly. When scanned, the QR code directs customers to a loyalty or feedback page where they can share their experience, enter a rewards program, or participate in brand-building activities. This engagement helps sellers build relationships with their customers, gather valuable insights, and create positive post-purchase experiences.
3. Providing an Option to Leave a Review (Only if They Choose)
Once a customer has connected with the brand through Swapt's platform, they may receive a prompt or link to Amazon's review page, inviting them to leave feedback if they wish. This invitation is entirely optional, with no requirements or conditions, ensuring compliance with Amazon's policies. The customer decides independently whether to leave a review, and any feedback they share is entirely voluntary.
4. Collecting Feedback Without Influencing Reviews
Swapt's tools are designed to collect valuable customer insights without any influence over the review content or sentiment. By capturing customer feedback through surveys and feedback forms, Swapt empowers sellers to improve their products and services based on honest customer input. Since no incentives are linked to specific feedback or review scores, the process remains compliant and authentic.
5. Protecting the Authenticity of Customer Reviews
We respect Amazon's goal of maintaining an authentic review environment. By rewarding engagement without asking for reviews and allowing customers to opt into leaving reviews at their discretion, Swapt ensures that any reviews resulting from our platform reflect the customers' genuine experiences.
Swapt's Commitment to Compliance and Authenticity
At Swapt, we're committed to offering Amazon sellers compliant, innovative solutions that build authentic customer relationships. Our approach to customer engagement focuses on rewarding loyalty, gathering feedback, and encouraging unbiased reviews— all within Amazon's guidelines.
Important Disclaimer
Please note that while Swapt is dedicated to offering tools designed to adhere to Amazon's policies, sellers are responsible for maintaining compliance with any platforms they sell on. Given the evolving nature of platform policies, using any third-party service may carry potential risks to your account. We advocate for marketing strategies that uphold transparency, ethical practices, and contribute positively to the community standards of each platform.