Enhance Your Retail Experience with Swapt
As a retailer, you know that walking into a store can be a unique journey for every customer. It’s not always clear what will catch their attention, and it’s difficult to predict what will ultimately lead to a purchase. But what if you had the ability to track and understand your customers’ behavior in real-time? That’s where Swapt comes in.
With Swapt, you can place QR codes throughout your store to understand exactly who is scanning them and what they’re interested in. This game-changing technology allows you to better understand your customers’ behavior, their shopping affinities, and what ultimately leads to conversion.
But where should you place these QR codes? We recommend three key areas to help your customers navigate your store and be introduced to your online branding from an in-person experience.
1. First, at the entrance of your store, have a prominent display that catches everyone's eye.
This display should have an offer available, similar to a website’s popup experience, that will get the customer interested enough to stay and browse. By placing a QR code here, you can track how many customers are interested in this initial offer and what they do next.
2. Second, place QR codes on different product categories.
This will allow you to understand what your customers are interested in shopping for and tailor your promotions accordingly. If a customer scans a category display and enters their information, consider doubling the initial offer to incentivize them to make a purchase.
3. Lastly, place a QR code at the point of sale (POS) system.
This will allow you to capture customer information and create a marketing list for future promotions. By offering a quick discount in exchange for their information, you’re giving customers a reason to return and shop with you again.
By utilizing Swapt and strategically placing QR codes throughout your store, you’ll gain valuable insights into your customers’ behavior and be able to better tailor your promotions to their interests. Plus, by making the in-store experience more engaging and personalized, you’ll increase the likelihood of customers returning to shop with you again and again.
