Amazon T&C Checklist for Redirecting to Reviews

Permitted Actions

Optional Reviews: Brands may redirect customers to the Amazon review page after providing a reward (such as a free sample). However, leaving a review must be optional.
No Requirement for a Review: Ensure there is no requirement for customers to leave a review in exchange for receiving their reward. Customers should not feel pressured to write a review to redeem the sample.
Neutral Language: Use neutral wording such as "If you enjoyed your product, feel free to leave a review" or "We appreciate your feedback." Do not suggest or imply that leaving a positive review is a condition.
Honest Customer Feedback: Make it clear that customers can leave honest feedback, whether positive or negative, and encourage them to share their genuine experience with the product.

Prohibited Actions

Incentivized Reviews: Do not offer any form of compensation or reward (money, discounts, additional free products, etc.) in exchange for a review. This includes direct offers or implied promises.
No Influence on Review: You can ask for a review, but you cannot direct or influence the content of that review (e.g., asking specifically for positive reviews or feedback).
Conditional Offers: You cannot require a review to unlock additional offers, discounts, or future samples. The sample or reward should be given regardless of whether a review is left.
Review Manipulation: Avoid any form of manipulating reviews, such as asking for a specific rating (e.g., 5 stars), or telling customers what to write. Amazon takes action against brands that attempt to influence customer feedback.
Pre-Written Reviews: Do not provide pre-written text for customers to copy into their review. Reviews should be authentic and original.
No Fake Reviews: Never pay for, generate, or ask others to create fake reviews. Amazon strictly forbids this practice, and violating this rule can result in account suspension.

Suggested Language for Your Landing Page

Thank you for trying our product! If you'd like to share your experience, please consider leaving a review on Amazon. Your feedback is valuable, and we'd love to hear from you. Leaving a review is entirely optional, and we appreciate your honest opinion.