Swapt for CPG
What can Swapt do for you? Understand and convert your customers in person.
Swapt helps enhance CPG brands' understanding of who’s purchasing in stores, and helps engage customers to come back for more as well as purchase as DTC customers. Swapt does this with enhanced analytics, personalized experiences, and robust integrations.
Analytics
Swapt can geo-fence all stores you sell at
and let you know how your products are performing on heat maps and graphs. For example:
If you sell in Target in Boston, and you see a decline in scans, you can contact the store and ask if they’ve been replenishing your product.
If you want to try rolling out a new program, you can easily enable that experience in a specific area like LA. Monitor purchases and usage throughout that region for a set time frame before deciding to take them nationally or not.
Personalizing Experiences
Use Swapt codes to enable different experiences for customers based on a variety of factors:
- Purchase Amount
- Purchase Frequency
- Overall scans of the code
- Date for specific sales that day
Integrations
Send data from Swapt directly to any platform as an event.
Here’s an example of a profile in Klaviyo:
